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Marketing Analytics and Insights

70% of marketers say data-driven marketing is core element of all their campaigns that noticeably decreases cost per acquisition.




Why learn Marketing Analytics and Insights

This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.

Using real world business case this is a hands-on course will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

Skills you learn
Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.

Course overview


Key takeaways from this course

With today’s businesses increasingly turning to data there is also an underlying problem that marketing teams need to upskill to bridge the gap between analytics and successful campaigns.

This course will help you understand the critical parts of the data lifecycle, from understanding how to create KPIs to discovering insights to tell data driven stories and succeed in your marketing role.

Key topics

  • Learn how to master the art of visually engaging and data driven story-telling
  • Turn data into insights
  • Use insights to connect with your audience
  • Understand how privacy and ethics impact your everyday job working with customer data
  • Know which tools to use and when to illustrate your customer communication
  • Learn how drive action using data
  • Work with various data sets to create a 360 degree view of customer
How does it work?

Course outline

Module 1

Marketing insights

  • Why use data?
  • Types of marketing data
  • Customer journey and sales funnel



Module 2

Working with data

  • Correlation and causation
  • Capturing customer information
  • Privacy, ownership and ethics



Module 3

Targeted messaging

  • Various information sources
  • Personalising communication
  • Insights in action

Module 4

360-degree customer view

  • Communication and challenges
  • Segmentation

Module 5


  • Narrative and visualisation 
  • Right time, right message
  • Automation



Module 6

What's next?

  • Reflection with peers
  • Tap into industry experts
    Future exploration on emerging trends




What support you'll get

Webinar icon

Weekly expert webinar - Q&A

Video icon

3x videos & content per week

  • Industry experts discuss key themes
Mentor icon

Your own industry mentor

  • Weekly webinars
  • Q&A over Slack
Mentor icon

Join a dynamic community of lifelong learners

How does it work?
The RMIT Edge


The RMIT edge


Even with numbers, we believe in a practical approach. You’ll learn how to analyse data, sure, but also how to use it. Study with industry experts, get hands-on experience, and build real-world marketing strategies.

Make industry connections

Sometimes it’s not what you know, it’s who you know. And we know a lot of people. We’ve partnered with leading companies to design a future-proof curriculum. Time to kick-start that CV.

Collaborative learning

Online learning doesn’t mean doing it all yourself. There’s plenty of chances to interact with your classmates, plus 1-on-1 mentoring and online support. It’s just like regular study, only you can do it in pyjamas.

Find out more in our FAQ section.



Marketing Analytics and Insights 

Learn Marketing Analytics and Insights in 6 weeks. Enrol in our online course to move your career forward, fully backed by RMIT University.

Enrol in Marketing Analytics and Insights

A$990 GST inc.

Start date: 4 March 2019

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You will be eligible for a certificate on completing this course.

We estimate that you will need a total of 50 hours to complete this course over 6 weeks.

1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)

View full FAQ

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