100% online, mentor supported, workplace ready
Why learn Marketing Analytics and Insights
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
How does it work
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.
Find out more in our FAQ section.
Your experience with RMIT Future Skills
Upskill online, on your terms. Taught by industry leaders, backed by RMIT.
Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.
The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.
RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.
Real world skills
Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.
We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.
Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.
What do you take away from our courses?
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.
We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.
Why use data?
Types of marketing data
Customer journey and sales funnel
Marketing funnel optimisation
Working with data
Correlation and causation
Capturing customer information
Privacy, ownership and ethics
Working with data in Tableau
Various information sources
Insights in action
Working with Adobe Analytics
360-degree customer view
Communication and challenges
Narrative and visualisation
Right time, right message
Reflection with peers
Tap into industry experts
Future exploration on emerging trends
Final project and feedback