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Marketing Analytics and Insights

70% of marketers say data-driven marketing is core element of all their campaigns that noticeably decreases cost per acquisition.

  • Starting 4 Nov 2019
  • 100% online, 6 weeks (5-8 hours per week)
  • A$990 GST inc.
  • Prerequisites: No entry prerequisites

100% online, mentor supported, workplace ready

Why learn Marketing Analytics and Insights

This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.

How does it work

Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

Skills learned

Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.

Find out more in our FAQ section.

Your experience with RMIT Future Skills

Upskill online, on your terms. Taught by industry leaders, backed by RMIT.

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100% online

Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.

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RMIT credential

The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.

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Industry mentors

RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.

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Real world skills

Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.

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Expert content

We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.

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Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.

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Learning outcomes

What do you take away from our courses?

Course outcome certificate Course outcome certificate Course outcome certificate


After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.


These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.

Work-ready project

We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.

Course Outline

Module 1

Marketing Insights

Why use data?

Types of marketing data

Customer journey and sales funnel


Marketing funnel optimisation

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Module 2

Working with data

Correlation and causation

Capturing customer information

Privacy, ownership and ethics


Working with data in Tableau

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Module 3

Targeted messaging

Various information sources

Personalising communication

Insights in action


Working with Adobe Analytics

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Module 4

360-degree customer view

Communication and challenges



Using triggers

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Module 5


Narrative and visualisation 

Right time, right message



Data visualisation

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Module 6

What's next

Reflection with peers

Tap into industry experts
Future exploration on emerging trends


Final project and feedback

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Learn with Industry Experts

Get ready to meet some of the biggest names in the business.

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Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

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Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.

Get a free course guide

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