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Product Development and Innovation

Design and develop products that set you apart.

CO-CREATED WITH:

Rea Tigerspike
papergiantSlack
 
  • NEXT START DATE
    Early 2019
  • TIME COMMITMENT
    6 weeks
    (5-8 hours per week)
  • PRICE
    A$770 GST inc.
    Learn about payment options here
  • PREREQUISITE
    No entry requirements
 

 

Why learn Product Development and Innovation

With an increasingly competitive, and globalised business market, and the start-up economy booming, differentiating your product in a crowded marketplace has never been more important.

Use innovative design thinking, prototyping and other management strategies to put the focus on your customers’ needs. Throughout this course, you’ll work on creative and impactful customer-centred design to deliver best-fit products and strategies that you can apply back in your workplace.

Course overview

 

How does it work?

Tap into the power of human-centred design, and gain the skills to deliver best-fit products that your customers will love. Learn about product development using the latest design thinking, prototyping and management strategies.

You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Key Outcomes:

  • Analyse the key layers and performance of products
  • Critically analyse and evaluate existing product portfolios against current and future customer needs
  • Identify opportunities for new and existing products through customer-centred design
  • Design and develop MVPs for products with varying requirements
  • Design and execute customer feedback loops to achieve best-fit products
  • Analyse portfolio performance against current and future business requirements to inform investment and divestment
  • Effectively lead diverse teams and stakeholder groups
 
How does it work?

Course outline

Week 1

Product performance

  • Key layers of performance
  • Kotler's 'Three Levels of Product' model
  • Ten principles of building great products

Presentation

Design, test and build a value proposition

Presentation icon

Week 2

Customer needs

  • Evaluating products
  • The BCG growth-share matrix
  • Growing beyond the core business

Project

Applying the portfolio analysis framework

Project icon

Week 3

Identifying opportunities

  • Opportunities through CX design
  • Design thinking process
  • Business model innovation

Project

Blue Ocean Strategy

Project icon

Week 4

Creative product design

  • Innovation processes
  • SCAMPER
  • Design for people not awards

Project

The 6 thinking hats

Project icon

Week 5

MVPs

  • Designing MVPs
  • Build Measure Learn
  • The lean approach

Presentation

Rapid prototyping

Presentation icon

Week 6

Analysis performance

  • Performance against current and future business requirements
  • 'Three Horizons of Growth'
  • Strategic portfolio management

Project

Feedback and results

Project icon

 

What support you'll get

Webinar icon

Weekly expert webinar - Q&A

Video icon

3x videos & content per week

  • Industry experts discuss key themes
Mentor icon

Your own industry mentor

  • Weekly webinars
  • Q&A over Slack
Mentor icon

Join a dynamic community of lifelong learners

 
How does it work?
The RMIT Edge
 

 

The RMIT edge

Skills-focused

We’ve built this program with leading companies who have transformed and thrived in a changing workforce. We’ll start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.

Make industry connections

Sometimes it’s what you know … but sometimes it’s who you know. And we know a lot of people. We’ve partnered with leading digital companies realestate.com.au and Tigerspike to make sure our courses give you the targeted, industry focused learning and endorsement needed to future-proof your career.

Collaborative learning experience

Studying online doesn’t mean you’re doing it in isolation. You’ll be joining a dynamic learning community of professionals, with 1-1 mentorship from experts in the field.

Find out more in our FAQ section.

Learn with industry experts

Partnering with leading industry names, this is a program for people who want to build real-world strategies for evolving business across every aspect of the value chain.

REA Group

REA Group

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Tigerspike

Tigerspike

Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.

paper giant Group

Paper Giant

Paper Giant solves product, service and organisational challenges using design, research and strategy, drawing upon a diverse set of project experiences.

Slack

Slack

Slack is the collaboration hub that brings the right people together with all the right information and tools to get work done. Millions of people around the world use Slack to connect their teams, unify their systems, and drive their business forward.

 
 

Enrolment

Digital Transformation program

Build the skill sets across core digital literacy components in our Digital Transformation program. Industry-led and collaborative, our program includes five up-to-the-minute courses which run over six weeks.

Digital Transformation Program

A$3,080 GST inc. (5 courses)

Start date: 20 Aug 2018

Buy program

Product Development and Innovation

Not ready to commit to the full program? Chart your own path and pay as you go. Sign up for a single course, learn with the best in industry, and come out with a new skill set.

Product Development and Innovation

A$770 GST inc. (course)

Start date: Early 2019

Buy single course
 

Interested in courses for your team/staff?
Take a look at our FAQs or contact us to find out more.

 

Get a Free Course Guide

Register your interest to get a free course guide in Product Development and Innovation.

 
 

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FAQ

You will be eligible for a certificate on completing this course.

We estimate that you will need a total of 50 hours to complete this course over 8 weeks.

1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)

View full FAQ

Additional courses within the
Digital Transformation Program

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Design Thinking for Innovation

Use creative design thinking to develop innovative business solutions.

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CX Strategy & Design

Apply empathy frameworks to identify and develop key customer personas. Empathy frameworks; customer personas; empathy mapping; customer observation.

Learn more

Digital Delivery with Agile

Understand the critical components of marketing in the digital economy. Customer behaviour; digital decision making; emerging marketing approaches; traditional vs digital.

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