Skip to main content

Digital Marketing Strategy

Everything you need to develop and roll out successful digital marketing strategies.

  • Starting 2 Sep 2019
  • 100% online, 6 weeks (5-8 hours per week)
  • A$990 GST inc.
  • Prerequisites: No entry requirements


  • Co-Created Logo
  • Co-Created Logo
  • Co-Created Logo
  • Co-Created Logo

100% online, mentor supported, workplace ready

Why learn Digital Marketing Strategy

With the rise of new digital platforms like Uber and, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

How does it work

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Skills learned

  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques

Find out more in our FAQ section.

Your experience with RMIT Future Skills

Upskill online, on your terms. Taught by industry leaders, backed by RMIT.

Webinar icon

100% online

Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.

Webinar icon

RMIT credential

The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.

Webinar icon

Industry mentors

RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.

Webinar icon

Real world skills

Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.

Webinar icon

Expert content

We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.

Webinar icon


Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.

Experience Image

Learning outcomes

What do you take away from our courses?

Course outcome certificate Course outcome certificate Course outcome certificate


After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.


These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.

Work-ready project

We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.

Course Outline

Module 1

What is digital marketing and who is your audience?

What is digital marketing?

Know your customer

Customer journey


Create a persona and define your marketing objectives

Project icon

Module 2

Define your messaging

Marketing mix

Unique selling points

Customer journeys


Complete your marketing mix analysis

Project icon

Module 3

How will customers find you?

Content marketing

Understanding SEO

Understanding SEM


Your search engine plan

Project icon

Module 4

Building an audience

Social media marketing

Facebook advertising

Email marketing


Your social media and email plan

Project icon

Module 5

Measuring your campaigns and plan your strategy

Measurement and optimisation

Plan your strategy

Present your strategy


Your digital marketing strategy

Project icon

Module 6

Review and what's next

Review your pitch and peer review

Develop your digital marketing skills

The future of digital marketing


Feedback and results

Project icon

Learn with Industry Experts

Get ready to meet some of the biggest names in the business.

Priya Kanniappan logo

Priya Kanniappan

Senior Strategic Marketing Manager (APAC), Eventbrite

With 10 years' experience in the marketing and communications industry, Priya has spent the majority of her career working in the online technology space and alongside web developers, UX designers and product owners. She has developed a deep understanding of how product and brand converge to create memorable customer experiences and the importance this plays in driving adoption and building advocacy. Now as Senior Product Marketing Manager at Eventbrite Australia and New Zealand, Priya is focused on bringing Eventbrite’s world-class product and continuous innovation to local event creators and attendees.

Rob Wilde logo

Rob Wilde

Senior Manager - Member Engagement, Vitality at AIA Australia

Rob began his career in creative agencies, leading strategic advertising initiatives for some of Australia's most-loved brands. Moving client side in 2016, Rob worked as Senior Go-To-Market Manager within the digital media and branded content team.  Rob recently joined MYOB as a Product Marketing Manager, responsible for marketing SaaS products across Australia and New Zealand. Rob is excited by the intersection of creativity, technology and marketing strategy and can't wait to share this passion in his mentoring role.

Get a free course guide

By clicking Submit, you agree to be contacted via email and SMS about our courses. Local numbers may also be contacted by phone. For information on how RMIT collects, stores and uses your personal information, see our RMIT Privacy Statement.