NEXT START DATE
21 January 2019
(5-8 hours per week)
A$770 GST inc.Learn about payment options here
No entry requirements
Why learn Digital Marketing Strategy
With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
How does it work?
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
- Analyse key components of marketing in the digital economy
- Identify and articulate critical customer groups
- Evaluate fundamentals of effective SEO and SEM
- Identify critical components of paid and organic social media marketing
- Design and develop digital marketing strategies using key digital tactics and techniques
What is digital marketing and who is your audience?
- What is digital marketing?
- Know your customer
- Customer journey
Create a persona and define your marketing objectives
Define your messaging
- Marketing mix
- Unique selling points
- Customer journeys
Complete your marketing mix analysis
How will customers find you?
- Content marketing
- Understanding SEO
- Understanding SEM
Your search engine plan
Building an audience
- Social media marketing
- Facebook advertising
- Email marketing
Your social media and email plan
Measuring your campaigns and plan your strategy
- Measurement and optimisation
- Plan your strategy
- Present your strategy
Your digital marketing strategy
Review and what's next
- Review your pitch and peer review
- Develop your digital marketing skills
- The future of digital marketing
Feedback and results
What support you'll get
Weekly expert webinar - Q&A
3x videos & content per week
- Industry experts discuss key themes
Your own industry mentor
- Weekly webinars
- Q&A over Slack
Join a dynamic community of lifelong learners
The RMIT edge
We’ve built this program with leading companies who have transformed and thrived in a changing workforce. We’ll start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.
Make industry connections
Sometimes it’s what you know… but sometimes it’s who you know. And we know a lot of people. We’ve partnered with leading digital companies realestate.com.au and Tigerspike to make sure our courses give you the targeted, industry focused learning and endorsement needed to future-proof your career.
Collaborative learning experience
Studying online doesn’t mean you’re doing it in isolation. You’ll be joining a dynamic learning community of professionals, with 1-1 mentorship from experts in the field.
Find out more in our FAQ section.
Learn with industry experts
Partnering with leading industry names, this is a program for people who want to build real-world strategies for evolving business across every aspect of the value chain.
You will be eligible for a certificate on completing this course.
We estimate that you will need a total of 50 hours to complete this course over 8 weeks.
1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)
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