100% online, mentor supported, workplace ready
Why learn Digital Marketing Strategy
With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
How does it work
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
- Analyse key components of marketing in the digital economy
- Identify and articulate critical customer groups
- Evaluate fundamentals of effective SEO and SEM
- Identify critical components of paid and organic social media marketing
- Design and develop digital marketing strategies using key digital tactics and techniques
Find out more in our FAQ section.
Your experience with RMIT Future Skills
Upskill online, on your terms. Taught by industry leaders, backed by RMIT.
Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.
The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.
RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.
Real world skills
Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.
We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.
Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.
What do you take away from our courses?
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.
We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.
What is digital marketing and who is your audience?
What is digital marketing?
Know your customer
Create a persona and define your marketing objectives
Define your messaging
Unique selling points
Complete your marketing mix analysis
How will customers find you?
Your search engine plan
Building an audience
Social media marketing
Your social media and email plan
Measuring your campaigns and plan your strategy
Measurement and optimisation
Plan your strategy
Present your strategy
Your digital marketing strategy
Review and what's next
Review your pitch and peer review
Develop your digital marketing skills
The future of digital marketing
Feedback and results