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Digital Marketing Strategy

Everything you need to develop and roll out successful digital marketing strategies.

  • Starting 18 Mar 2019
  • 100% online, 6 weeks (5-8 hours per week)
  • A$990 GST inc.
  • Prerequisites: No entry requirements


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100% online, mentor supported, workplace ready

Why learn Digital Marketing Strategy

With the rise of new digital platforms like Uber and, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

How does it work

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Skills learned

  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques

Find out more in our FAQ section.

Your experience with RMIT Future Skills

Upskill online, on your terms. Taught by industry leaders, backed by RMIT.

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100% online

Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.

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RMIT credential

The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.

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Industry mentors

RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.

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Real world skills

Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.

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Expert content

We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.

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Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.

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Learning outcomes

What do you take away from our courses?

Course outcome certificate Course outcome certificate Course outcome certificate


After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.


These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.

Work-ready project

We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.

Course Outline

Module 1

What is digital marketing and who is your audience?

What is digital marketing?

Know your customer

Customer journey


Create a persona and define your marketing objectives

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Module 2

Define your messaging

Marketing mix

Unique selling points

Customer journeys


Complete your marketing mix analysis

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Module 3

How will customers find you?

Content marketing

Understanding SEO

Understanding SEM


Your search engine plan

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Module 4

Building an audience

Social media marketing

Facebook advertising

Email marketing


Your social media and email plan

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Module 5

Measuring your campaigns and plan your strategy

Measurement and optimisation

Plan your strategy

Present your strategy


Your digital marketing strategy

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Module 6

Review and what's next

Review your pitch and peer review

Develop your digital marketing skills

The future of digital marketing


Feedback and results

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Learn with Industry Experts

Get ready to meet some of the biggest names in the business.

Adobe logo


Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

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REA Group

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Tigerspike logo


Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.

Isobar logo


Isobar is a global agency delivering digital transformation, powered by creativity. They solve complex challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty.

Get a free course guide

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