100% online, mentor supported, workplace ready
Why learn Customer Experience Strategy and Design
With the business world rapidly changing, and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage. Businesses are increasingly looking for innovative, memorable and delightful customer experiences to set themselves apart.
How does it work
Learn how to build CX strategy from the very beginning. You will create personas, conduct customer interviews, and map customer journeys. This will allow you to transform your workplace by embedding customer-experience thinking deep into the business model.
Customer Experience Strategy, personas, pain points and gain points, business strategy fit, prototyping, KPIs, change implementation
Find out more in our FAQ section.
Your experience with RMIT Future Skills
Upskill online, on your terms. Taught by industry leaders, backed by RMIT.
Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.
The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.
RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.
Real world skills
Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.
We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.
Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.
What do you take away from our courses?
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.
We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.
Learn about CX strategy and your customers
What is CX
Know your customers
Describe your project and conduct an interview
Customer journeys and experiences
Articulate customer pain points (and gain points)
Personas and empathy map
Customer experience map
Complete an experience map
Trends and opportunities
CX your business strategy
Complete your business goals, trends and opportunities
Design customer experience solutions
Identify what to design/implement/build
Create a prototype
Test your prototype with customers
Complete your future state journey map and test your prototype
Measure your impact
Measure customer experiences
Complete your customer experience strategy
How to maintain and optimise your CX strategy
Future exploration on future trends
Tap into industry experts
Project reflection with peers and mentors