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Developing VR and AR Strategy 

Articulate a clear business strategy around the huge emerging opportunities presented by Virtual and Augmented Reality.


AWS Amazon Sumerian Versent


Why learn Developing VR and AR Strategy 

Here are some figures for you. According to research company Gartner, 100 million people will be shopping in Augmented Reality (AR) by 2020. And by 2025, there’ll be over 500 million Virtual Reality (VR) headsets in use worldwide. That’s a lucrative pie, right there. VR and AR are the new technology frontier, but what are their applications? And how can industry take advantage of their potential opportunities? 

That’s what Developing VR and AR Strategy is all about. This 6 week course will teach you how to articulate a clear business strategy around VR and AR using Amazon Sumerian software.  You'll be welcomed into a community of diverse professionals and supported by experts from leading organisations like Versent and the Amazon Sumerian team. There’s no other course like it.

Course overview


Key takeaways from this course

We designed Developing VR and AR Strategy in partnership with global experts from Amazon Web Services (AWS). The course takes a strategic look at VR and AR using cutting-edge software - Amazon Sumerian. Our expert mentors from the best employers in industry will walk you through case studies, help you understand VR/AR from a strategic level and get you on the tools to create your own proof of concept. 

It’s a hands-on course for managers, tech professionals and entrepreneurs who want to understand the potential of VR and AR. And be ready for it.

Key topics

  • Learn the fundamentals of VR and AR technologies
  • Upskill in Amazon Sumerian
  • Plan a VR/AR proof of concept
  • Work with real-world industry case studies
  • Develop business strategies based on VR and AR technologies
  • Get access to live Q&A with global experts from the Amazon Sumerian team and leading local industry partners
How does it work?

Course outline

Module 1

MR/AR/VR fundamentals

What is MR/AR/VR?

Understanding business fundamentals of MR/AR/VR

Understanding technical fundamentals of MR/AR/VR

Getting started with Sumerian


Pitch a vision

Project icon

Module 2

Explore use cases

Select 3 use cases from a list and analyse their relevance to your industry

Import a template to create a Sumerian scene


Describe opportunities

Project icon

Module 3

Deep dive into a use case

Use case stakeholder analysis

Business strategy fit

Technical requirements

Create interactions in your Sumerian scene


Capture your use case
Project icon

Module 4

Building a business case

Financial benefits

Prepare a business plan

Import and adapt your Sumerian host


Prove your business case


Project icon

Module 5

Plan your roadmap and strategy

Plan a road map

Design a proof of concept

Identify pivot criteria

Create a custom speech for your Sumerian host


Present your strategy with your Sumerian host


Project icon

Module 6

What's next

Project reflection with peers 

Tap into industry experts

Future exploration on emerging trends




What support you'll get

Webinar icon

Weekly expert webinar - Q&A

Video icon

3x videos & content per week

  • Industry experts discuss key themes
Mentor icon

Your own industry mentor

  • Weekly webinars
  • Q&A over Slack
Mentor icon

Join a dynamic community of lifelong learners

How does it work?
The RMIT Edge


The RMIT edge

First in market

This is the first Australian short course to use Amazon Sumerian, allowing you to build a strategic framework for VR and AR in your business.  It was developed with leading industry partners from Versent and global experts from the Amazon Sumerian team as a world exclusive.

Learn from the best

Not only will you get access to live Twitch streams and Q&A with the Amazon Sumerian team, you’ll receive one-on-one mentorship from leading industry experts.  You'll pick up in demand skills that can be immediately applied back to your workplace.

Collaborative learning

Online learning doesn’t mean doing it all yourself. There are plenty of chances to interact with your classmates, plus 1-on-1 mentoring and online support. It’s university for the 21st century.

Find out more in our FAQ section.

Learn with industry experts

This is the real RMIT difference. You’ll get access to exclusive Twitch and Q&A sessions with the Amazon team, including product managers and the GM for Sumerian. It’s a once in a lifetime opportunity.

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Mark Francis

Mark Francis is Product Marketing Leader, Amazon Sumerian. Prior to joining AWS, Mark worked in Silicon Valley where he served as entrepreneur-in-resident at Intel’s New Technology Group, Vice President for Health Hero Network (acquired by Bosch), and Chief of Staff at Defta Ventures/Accel Japan. Mark has been awarded 9 patents. He has been a board member/advisor to TechChicks, STEAM Carnival, Acuity Ventures, XCube Labs, Christmas in April, and the American Foundation for the Blind.

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Jake Smeester

Jake is a digital marketer with experience in cloud computing services and consulting industries. With a background in creative content creation, video production, and product strategy, he is currently serving as the Content Creative Specialist at Amazon Web Services, creating education content and materials for Amazon Sumerian.

Rhys Evans

Rhys Evans

Rhys has over 15 years' experience in delivering quality business outcomes with technology. He's been a CTO, a leader at NAB and a seasoned systems integrator with a passion for everything being code. He loves a challenge and is passionate about getting tech projects "done, done!"

Mark Wolfe

Mark Wolfe

Mark is the go-to guy when you need anything code related solved. He's been a CTO, part of a start-up, developer and all-round network guru. When he's not designing and building software for telecommunications and IoT industries, he spends his time building his self-driving car or mountain biking.



Developing VR and AR Strategy

Learn Developing VR and AR Applications in 6 weeks. Enrol in our online course to move your career forward, fully backed by RMIT University and in partnership with Amazon Web Services.

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A$1,600 GST inc.

Start date: 21 January 2019

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You will be eligible for a certificate on completing this course.

We estimate that you will need a total of 50 hours to complete this course over 8 weeks.

1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)

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