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Artificial Intelligence in Marketing

Discover the implications of new, emerging technologies in marketing.

  • Starting 6 May 2019
  • 100% online, 6 weeks (5-8 hours per week)
  • A$1,200 GST inc.
 
 

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

Why learn Artificial Intelligence in Marketing?

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

How does it work

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Skills you learn

AI marketing management, extended reality marketing management, mar-tech management, voice-based search strategy, chat-bot strategy, marketing automation.

Find out more in our FAQ section.

Your experience with RMIT Future Skills

Upskill online, on your terms. Taught by industry leaders, backed by RMIT.

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100% online

Our flexible short courses are designed to fit your lifestyle, not replace it. Study online, after hours, when and where you like.

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RMIT credential

The cutting edge skills you learn will be rigorously assessed and recognised by both a leading university and key employers in the field.

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Industry mentors

RMIT experience provides structure on top of online learning through 1:1 mentor support, webinars and a community of lifelong learners.

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Real world skills

Level up your skills and qualifications as a digital native. Our courses are about practical training, building a network and applying your learning.

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Expert content

We have partnered with leading employers across the world to multiply the power of a world-leading university with the best of industry.

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Community

Make the most out of your online learning by interacting with your peers, experts and industry employers. Meaningful connections to help propel your career.

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Learning outcomes

What do you take away from our courses?

Course outcome certificate Course outcome certificate Course outcome certificate

Qualification

After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.

Skills

These courses are all about practical training. Each week, the skills you need to master will be walked through in live online tutorials that allow you to see success in action, and ask questions to overcome obstacles that are slowing your progress.

Work-ready project

We combine the power of industry experts with a leading university to get you working on practical, work-ready projects that you can immediately apply back in your office.

Course Outline

Module 1

Understanding marketing AI

The hype cycle
Best practice use cases
How does it go wrong?

Project

Build a customised hype cycle

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Module 2

Machine Learning, Internet of Things and Extended Realities

Machine and deep learning
Internet of Things
Augmented, Virtual and Mixed Reality

Project

Design use of VR/AR to improve marketing performance

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Module 3

Chatbots

Natural Language Processing 
Teaching AI to speak for your business
Chatbots

Project

Design your own chatbot

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Module 4

Pioneer use cases

Search and email marketing
Social media marketing
Campaign optimisation and automation

Project

Identify marketing funnel improvement opportunities

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Module 5

Optimising marketing functions

Identify key opportunities for deploying AI
Marketing funnel optimisation with AI
Marketing metrics for AI

Project

Prepare a business case

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Module 6

What's next

Reflection with peers
Tap into industry experts
Future exploration on emerging trends

 

 

 

Learn with Industry Experts

Get ready to meet some of the biggest names in the business.

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Adobe

Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

“In order for Australia to remain competitive in the global economy, it is imperative that we address education needs in the digital space. RMIT and Adobe share values of innovation and creativity, and we believe this partnership will continue to find exciting new ways to benefit Australia’s businesses and workforce.” 
 Tony Katsabaris, Adobe APAC Senior Director of Public Sector & Education


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